In-flight Wi-Fi revenues to surpass $1.5 billion in 2015
In-flight Wi-Fi revenues to surpass $1.5 billion in 2015
By eGov Innovation Editors | Oct 6, 2011
In-flight Wi-Fi revenues is taking flight and will surpass the $1.5 billion mark in 2015, new research from In-Stat showed.
“While airlines initially viewed in-flight broadband as a competitive differentiator, it is now simply viewed in the US market as a competitive requirement,” said Amy Cravens, Senior Analyst.
“The future of in-flight Wi-Fi will be less about convincing airlines of the merit and more about leveraging the network to provide a broader breadth of services. As in the hotspot market, Wi-Fi access is likely to become a commodity in the in-flight market, with the revenue opportunity resting on the services and features, not the connection,” she added.
While in-flight broadband is just entering the competitive differentiator stage, In-Stat believes it will rapidly transition to a competitive requirement in markets outside the US.
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