Home » Case Studies » Government industry , Procedures and Governance , CRM » Port of San Diego leverages CRM to transform port customer services

Port of San Diego leverages CRM to transform port customer services

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balanced scorecard best practices change management corporate governance SAP standardize processes

By SAP | Apr 19, 2010

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When the Port of San Diego wanted to better service customers' information and transactional needs, it realized it also neded to standardize processes across 20 departments. This case study discusses the operational challenges faced by the Port and how it turned to SAP to implement best practices in governance and change management, as well as balanced scorecard for measuring performance.

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SAP

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Port of San Diego leverages CRM to transform port customer services