Safely managing the Social Paradigm Shift to leverage its full potential

By Nigel Mendonca, Regional Director, Asia, Symantec Hosted Services | Apr 12, 2010

     

Using social media, organizations now have increased capabilities to interact with their many stakeholders. For example, department heads can run blog postings on social media sites to discuss current issues or introduce new services. However, while social-media sites enable a single person or department to interact with potentially millions of people, widespread access to social media tools within an organization can also raise numerous problems.