South Korean smart cards market set to grow

By EgovAsia Editors | Jul 7, 2010

New analysis from Frost & Sullivan, South Korea Smart Cards Market, forecasts the market to grow at a CAGR of 5.6% (2009-2015), capping the year 2015 at 7.1% year-on-year growth and total smart card shipments of 68.7 million units.

“Despite being one of the most advanced and saturated smart card markets in Asia - besides Japan - and the world, the country’s affinity towards faster and more accurate means of processing is expected to sustain the demand for smart cards as new, multi applications are embedded,” Frost & Sullivan industry analyst Navin Rajendra says.

Rajindra attributes the country’s progressive ICT consumption and growth in smart card applications to the government’s support and ambition for technological sophistication.

South Korea’s EMV (Europay MasterCard Visa) mandate was passed in 2005, and again, in 2008. All banking cards issued at present are EMV-compliant chip-based cards; majority on a contactless interface. The banking sector is the biggest user of smart cards accounting for 40% (18.7 million units) of the total shipment in 2009.

The transit project was also initiated by the government, in 2003. In 2009, pure transit application accounted for 19% (8.9 million) of cards shipped.

Rajendra notes that many of the multi-purpose transit cards in use in South Korea - although not included in the 8.9 million - also store e-purse (either debit or credit), online functionality and ticketing capabilities. “The Korean government also allows purchases made on transit cards to be used for individual tax declaration purposes,” he adds.